Please read the following terms and conditions carefully before participating in the "Khoobsurat Bharat Ki Khoobsurat Betiya" (KBKB) social awareness campaign:
Winner Selection: The winner(s) of the campaign will be selected through a fair and unbiased judging committee.
Eligibility: Participants must fulfill the following criteria to be considered eligible:
a. Participants must comply with all the requirements stated in the campaign announcement.
b. The participant must be above the age of 18 to 50 years at the time of registration.
c. Participants must be willing to be featured in the campaign, including sharing their story related to KBKB.
Rejection of Content: The organizers reserve the right to reject any entry that does not meet the requirements stated in the campaign announcement or contains offensive, inappropriate, or objectionable content, including but not limited to racism, body shaming, or any other form of discrimination.
Organizers' Decision: The brand "Forever52India" retains the sole and complete discretion to determine the inclusion or exclusion of any content or participant in the campaign, including but not limited to posting videos on their official page.
Fresh Face Requirement: Participants must not have appeared in any significant modeling or brand endorsement contracts before and should be entirely new to the modeling industry.
Social Awareness Campaign: "Khoobsurat Bharat Ki Khoobsurat Betiya" is intended as a 100% social awareness campaign, aiming to empower and celebrate the achievements of women in India. Any misuse of the campaign's purpose or any attempt to use it for personal gain or inappropriate purposes will not be tolerated.
Privacy: By participating in the campaign, participants grant the organizers the right to use their submitted content for promotional and marketing purposes related to the KBKB campaign. However, personal information of the participants will be treated with the utmost confidentiality and not shared with any third parties without explicit consent.
By participating in the "Khoobsurat Bharat Ki Khoobsurat Betiya" campaign, you agree to abide by these terms and conditions. Thank you for your participation and support in creating a more inclusive and empowering society for our daughters. By registering, you consent to the use of your mobile number and email address for marketing and promotional communications.
Registration has been closed.
1. Is it necessary to have a passport to participate in KBKB?
If you have a passport, select “Yes” in the form
If you don’t have a passport, select “No” in the form.
In case you win the contest and don’t have a passport, we will give you adequate time to apply for one.
2. Who can register for KBKB?
Anyone residing in India with a valid mobile number, regardless of age, can participate in the contest!
3. Until when do we have to post our reel for the contest?
The contest runs from 15th Jan to 15th Feb, with the last posting date on 15th Feb. Pro tip: The earlier you post your reel with great quality and inspiring storytelling, the more reach it will gain—higher reach means better chances of winning!
4. How will the winner be selected?
Winners will be selected based on makeup skills, clear video quality, and an inspiring, real story. Factors like highest shares and reach will also be considered.
Selection Process:
We’ll choose 9 semi-finalists.
Their reels will be posted on @forever52india’s Instagram page.
After 7 days, the 3 reels with the highest public engagement and love will move forward.
Final Judgement:
The final 3 will be judged by a jury of KBKB artists.
The Forever52 MD's decision will be final.
Important: Only 100% authentic engagement and shares will be counted. Anyone manipulating these terms will be disqualified without warning.
5. What should the reel include?
Your reel should feature a signature bridal look created using a minimum of 5 Forever52 products (or more)—only Forever52 products are allowed. The look can be done on yourself or a model, as the contest is open to both makeup artists and content creators.
Share your journey and dreams in the reel, explaining why you want to win the KBKB contest.
Duration: Up to 60 seconds.
Important: Ensure your makeup skills and the products used are clear and visible in the reel.
6. Can participants use makeup products from other brands in their reel?
No, only Forever52 products are allowed, as this contest is hosted by @forever52india.
7. Is there any registration fee?
No, the KBKB campaign is completely free to enter.
8. How will we be notified if we win?
Winners will be notified via email and phone, as provided during registration.
We will also announce the winners on our official forever52india page.